The rise of domestic handset supply chain has become an inevitable trend

   "From nothing, from there to replace imports." This is a picture of China's mobile phone industry as a whole. From the point of intelligent mobile terminal, China as the world's largest smartphone market, at the beginning of the development is basically occupied by overseas brands, but up to now, 2016 shipments of the top five mobile phone manufacturer in the world China has three, shipments of the top ten mobile phone manufacturer in China is seven, from the point of overall shipments, domestic smartphone shipments in 2016 nearly 500 million units, and global shipments is nearly 1.5 billion units, in other words, the domestic shipments, a third of the world! 

   In the rise of domestic handset brand at the same time, is in relation to the supply chain, there is no doubt that the rise of domestic handset brands can't depart from the support of the supply chain, at the same time, and promote the rapid development of the supply chain, and vice versa, it can be said that the two to some extent is the role of promote each other. 

   It is undeniable that the mobile phone industry in China is developing rapidly, not only in the international arena, but also in the supply chain. The most typical such as display industry, the current domestic display development so fire, lead to samsung had to from the LCD to OLED, one of the important reasons is that samsung in the LCD market compared with domestic manufacturers there is no much advantage, especially price, domestic enterprises has more advantages, at the same time also have localization advantage! 

   Whole, as domestic handset brand growing influence in the global market, accompanied by the supply chain's strength has been improved, though the main control in some areas are still control in the hands of overseas companies, but for most of the products supply chain, self-independence of domestic basic has been achieved. In addition, the trend of domestic supply chain enterprises to replace imported products has become more and more obvious, which is of great significance to localization. 

   Take the tape used in smartphones, for example, which is well known in the industry for apple supplier 3M. For adhesive tape manufacturers, glue as its core essence, and guangdong hong qing electronic materials technology co., LTD. (hereinafter referred to as "hong qing") as the 3 m company from type paper, from type membrane and conductive fabric suppliers, however, at present to master the core technology of glue hong qing, has begun to tape areas across! 

   According to the author understands, hong qing was originally a in the field of oil glue and heat curing acrylic glue thick strong strength of the company, through continuous research and development of advanced technology, in 2010 began to enter the light curing pressure sensitive adhesive and light curing acrylic glue, coupled with the aid of high-tech equipment, didn't have the confidence to tape into the field. But what is the right of the present to go beyond the tape? Or, what are the advantages of companies such as hong, which are compared with overseas companies? 

For this issue, according to the author understands, from the aspects of product quality, in fact, domestic manufacturers of products and the gap between overseas companies manufacturing products have to very small, and from the point of cost, domestic manufacturers of products have more advantages, in addition, from the Angle of the service, service nature of domestic enterprises is unmatched by overseas companies. Such as hong qing, such as foxconn, apple, samsung, huawei's suppliers directly or indirectly, the glue not only compared with overseas enterprises have strong competitiveness, and in the manufacture of adhesive tape also comparable to international brands. 

   Hong qing, for example, hong qing has the independent research and development of glue technology, and the tape thickness thinner has good bonding effect, can prevent fall off and the excellent properties of waterproof and moisture, good workability, high temperature resistance, super, super ability in the high viscosity, high solvent resistance and relatively high viscous HSE, LSE is low, have good viscous force. The waterproof kraft paper, which is coated with polymer coating, is not creased in high temperature and high humidity. Long lasting temperature of 149 degrees, short temperature can reach 204 charge, comply with ROHS regulations! And, more importantly, its performance have reached more than 95% of the country's international first-line brand performance standard, in the domestic leading level, at the same time, research and development of medical industry and automobile industry adhesive tape, industrial building VHB tape, medical tape all products strictly in accordance with the health care industry standard production. 

   Affect the product price is very important a factor lies in the capacity and yield, according to the author learned from hong qing, in order to ensure that the production capacity and yield, the article has introduced the five U.S. imported EBRTM die head, NDC international high-speed optical thickness gauge double-side film extrusion machine, article 15 leading glue coating at home and abroad from type paper coating line, more than 20 light curing UV coating line, nissan 20 t light curing glue the automatic level of rubber equipment and 10 thousands of clean room from type membrane/protective film coating line, many sets of slitting equipment, staffing science; At present, there are over 20 senior management personnel, 15 senior technical personnel and over 30 intermediate technical staff. 

   In addition it also has the industry's most advanced high precision testing equipment, such as infrared spectrometer, ultraviolet spectrometer, gas chromatograph, electrothermal constant temperature oven, experiment coating machine, mixer, conductive cloth resistance tester, programmable constant temperature and humidity testing machine, digital display viscosity meter, electronic balance, and microcomputer tear tester, tensile machine, normal temperature type tape retention tester, etc. 

   At the same time, it also through the national high and new technology enterprise authentication, and has won international certification body ISO9001-2008 quality system certification, ISO/TS16949 automotive industry certification, the health care industry ISO13484 certification, in addition to GB/T24001-2004 / ISO14001:2004 environmental management system, GB/T28001-2011 / OHSAS18001:2007 occupational health and safety management system is certified in 2015. 

   Hong with just one case, for the domestic mobile phone supply chain enterprise, if want to shorten the product and the distance between the overseas companies, independent research and development of "persistent technology + new equipment necessary, when the product quality, there is no much difference compared with overseas companies, such as hong qing made of the tape are international first-line brand to more than 95% of the standard performance, in this case, through the price advantage, the advantages of the localization service, hong qing tape can completely replace the overseas enterprise products. 

   Understands and according to mobile news online, this trend has been evident, on the one hand, the reason is that the gap between domestic enterprises and overseas enterprises are shrinking, product performance, there is not much compared to the gap between even can be ignored completely, in this case, through the price advantage and service advantage, is bound to strengthen competitiveness; , on the other hand, from the point of the smartphone market, the cost is always the key point of the major mobile phone manufacturers to do both, with the worsening of competition in the market, mobile phone makers for more strict control, visible to the importance of price advantage. 

   In addition, there is a very important reason lies in the domestic mobile phone manufacturers are willing to support the supply chain, samsung and apple profits are so high, an important reason lies in its support of suppliers. 2016 global smartphone shipments in the top five huawei, OPPO and vivo three seats, according to mobile news online, such as huawei, OPPO and vivo are quite happy to adopt domestic suppliers accessories, there is no denying that the cost is a factor, but there is another factor lies in the cultivation of their suppliers and national feelings! 

   Whole, under the promoting of intelligent mobile terminal, the rise of domestic mobile phone supply chain has become the inevitable trend, at this point, the originally imported accessories began to localization, hong qing is a typical example. With the rise of domestic supply chain, the domestic mobile phone manufacturers will be more advantage in cost, which is why apple suppliers in mainland China more and more for one reason, in addition to its contract foxconn factory mainly in the domestic, there is a very important factor is the value of the rapid development of the local suppliers! There is no denying the fact that from the Angle of mobile phone chain, such as hong with local made products to replace imported by an enterprise, the trend has obviously, and enterprise in the future will be more and more in the mobile phone supply chain! 

3D full screen subversion mobile phone industry chain new pattern? 

   Since 2016, waterproof and dustproof has spread in the high-end smartphone market, in 2017, we see an obvious trend, is the mobile phone to full screen, such as samsung has released the S8, such as apple iPhone 8 again, especially the former, in order to achieve full screen, and even at the rear fingerprint identification. There is no denying that the full-screen era has come quietly, led by apple and samsung. 

   So, what impact will the full-screen era have on the mobile phone supply chain? Fingerprint identification, for example, full time, lead to the front of fingerprint identification were forced to adopt the high cost of Underglass or rear, such as camera again, how to further shrink the volume of a camera module? 

    For all these questions, the mobile phone reported that in May, the company held a "3D full screen subversion of mobile phone industry chain". The peak of BBS will be discussed with industry participants to discuss the impact of the full-screen era on the supply chain.

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Email: sales11@shoujibao.cn

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