Electronic tape industry, however, is one of the important link of the mobile phone industry chain, the relative domestic companies, the direction is a relatively new product and market segments, adhesive tape products in terms of industry or a zero brand products. Guangdong hong qing electronic materials technology co., LTD. (hereinafter referred to as the "hong qing") as a company with more than ten years tape products production experience of high and new technology industries, will lead to look into tape industry field of mobile phone industry chain, and is committed to making the first brand of domestic electronic industry adhesive tape products.
The foundation of development
The foundation of the development of hongqing Days than right, more important, and that this is mencius on statecraft, focusing on the performance "and" the importance of people in modern society, mencius statecraft is able to offer enterprise or the company's operational management experience for reference. Hongqing's path of development and mencius's statecraft are all the same, and new era elements are integrated into it.
Learned, hong qing company was established in February 2014, the registered capital of 30 million yuan, the factory covers an area of 120000 square meters, owns: hong qing electronic materials technology co., LTD., hunan heyuan hong qing electronic materials technology co., LTD., a wholly owned subsidiary of two. In fact, hongtai, the group company of hong qing, has been developing the off-form paper and drenching paper since 2003, so far, hong tai's off-form paper and drenching paper are still sold all over the country.
The headquarters of hongqing company is located in the pearl river delta - dongguan city, which is economically developed and conveniently located. It is a three-way trend with shenzhen and huizhou. Dongguan, known as the "leader of the four tigers" in guangdong province, is a famous world factory, and its industrial system is sound. Shenzhen is close to shenzhen, and shenzhen offers its talent delivery and advanced technical support. Neighboring huizhou, huizhou provides a large number of labor resources.
In addition, shenzhen famous electronic mall "huaqiang north", also let hong qing tape industry has more power the smartphone market and improve the brand identification of opportunities in the local market. In the future, the completion of the bay area of guangdong and Macao will also radiate dongguan, which will bring new opportunities to the development of Hong Kong.
From the aspects of personnel scale, has a senior management staff of more than 80 people, senior technical personnel 65, intermediate technical staff of 120 people, technical operations staff more than 650 people, support staff more than 200 people, professional credentials in the industry enjoys high reputation. Attaches great importance to the construction team spirit, advocating people-oriented, adhere to the humanistic care, highlighting the important role of employees, put the interests of employees as the fundamental starting point and the foothold, all work concerned about the staff, care staff, improve staff happiness and cohesion.
In September 2013, the smartphone exploded, and zte, huawei, coolpad, lenovo, meizu, xiaomi and other domestic phones launched new products to seize the smartphone market. Foreign phone brands such as samsung and apple are also fighting for market share. In late 2013, a series of TV dramas caught off guard by the han tide, and the smart phone with the main characters in the series quickly caught the attention of the whole people. The smartphone market has become more hot. In 2014, more and more mobile phone manufacturers began to turn their eyes to the smartphone market, and the smartphone supply chain industry began to get a lot of attention.
Hong qing founded time happens to be the greatest demand in the smartphone industry accessories supply phase, despite the overseas supply chain enterprise is more popular with most of the mobile phone business, but, good timing, gave hong holding the opportunity of rapid accumulation of the strength of the company, can help enterprises at the beginning of the production, to grasp the development trend of the smartphone market, find good market prospects of tape industry, get the tape industry in the location in the mobile phone industry chain, and as a breakthrough, to reach the realm of the best.
Shortly thereafter, hong qing has undertaken many important orders, the main customers are famous in the world famous enterprise, become foxconn, apple, samsung, huawei and other well-known enterprises at home and abroad, directly or indirectly, one of the suppliers.
According to mobile news online learned that since 2015, with UV type environmental protection adhesive products began to through the die cutting processing enterprises of a line to enter the Chinese domestic mobile phone brand, in 2016, hong qing is mainly used in LCD display and touch the product sales volume growth, further application on the main board of the conductive adhesive materials, heat conduction glue material products become the main supplier in mainland China market, contains its customer group is China's top ten mobile phone brand enterprise.
Technical advantages + product performance advantages
Whole, hong qing's product is very comprehensive, including integrating electronic optical material, high polymer material, mold material, high temperature polyimide tape, OCA optical plastic, acrylic foam tape, conductive, thermal viscous silicone adhesive tape, acrylic adhesive, VHB industrial double-sided tape, optical film tape, optical class AB tape, UV light curing without substrate transparent film, such as base material tape, membrane switch, tape, protective film, it is a set research and development, production and marketing, industry resources integration, business planning, sales and project management in the integration of national high and new technology enterprise.
From the market point of view, the leader of the tape industry is undoubtedly apple supplier 3M. As a supplier of off-form paper, off-type membrane and conductive cloth for 3M, hongqing already has self-developed glue technology after more than a decade of development. Compared with traditional glue, the material utilization rate, production efficiency and product yield are leading domestic level. Hongqing is taking this opportunity to actively seek further development in the belt industry.
More importantly, in addition to being an important supplier to 3M, the company has stepped into the tape market, and its confidence comes mainly from its own glue. It is understood that the glue used for making adhesive tape is all self-development, and is not for sale, its main purpose is to ensure its core competitiveness in the market!
In addition, in terms of the core technology of the glue adhesive materials, hong qing positive response national environmental policy, adopted the current domestic application and technology, UV light curing, UV type environmental protection glue in the industry. There is no solvent, low flammability, no environmental regulations, no restrictions or prohibiting parts. For the temperature, solvent and moisture sensitive materials can be used, the performance is stable, not yellow change, and can absorb UV light in the environment, can better protect sensitive parts.
Learned, hong qing tape product has the following features: with thin thickness, good bonding effect, can prevent fall off and the excellent properties of waterproof and moisture, good workability, high temperature resistance, super, super ability in the high viscosity, high solvent resistance, relatively high viscous HSE, LSE is low, have good viscous force. The waterproof kraft paper, which is coated with polymer coating, is not creased in high temperature and high humidity. Long lasting temperature of 149 degrees, short temperature can reach 204 charge, comply with ROHS regulations! We have achieved more than 95% of the performance standards of the international top-line brands, and also developed medical industry and auto industry tape, all of which are manufactured strictly according to the medical industry standard.
Hongqing holds the future development
At present, the r&d of domestic adhesive materials is lagging behind the demand of the industry. Especially in recent years, domestic mobile phone products have been getting new and the mobile phone market is becoming more and more competitive, and the domestic Chinese adhesive materials still depend on the import situation. Therefore, hongqing, driven by the intangible guidance of industry responsibility and the curiosity to explore new areas, began to expand into the tape market.
At this stage, a leading hong qing have glue in the level of domestic technology, products are widely used in: electronic electric, 3 c industry, die cutting industry, medicine, logo signs, auto parts and interior decoration and construction industry in various fields, such as electronic communications. Always adhere to the "excellent quality, efficient, punctual, service, innovation" business purposes, the company has with the United States imported EBRTM die head, NDC optical thickness gauge of international leading high speed extrusion laminating machine, more than double the glue coating at home and abroad from type paper coating line, multiple UV curing coating lines and two light thousand grade clean room from type membrane/protective film coating line, many sets of slitting equipment and inspection equipment.
And with the rapid development of full screen and OLED display, it also brings new opportunities for hong. The development of OLED displays in the past two years is well known, which also contributes to the rapid rise in demand of high-quality adhesive materials, while the products of hongqing have an advantage in this area.
At the same time, due to the flexible OLED display is far more difficult than LCD display processing, has extremely high in dust, anti-static requirements, make the production, when each a smartphone, in the application of high quality adhesive material costs at least more than doubled. Hongshi's UV protection adhesive products developed by the OLED products, the quality of the products meet the market standard requirements, the growth of the quantity of the products of the price ratio and the local service is predictable.
And about the future development direction, hong qing chairman Mr Fang You for mobile news online said: in the future, the development direction of hong qing is mainly aimed at the global consumer electronics manufacturers, will invest more in upgrading production equipment, committed to the development of the advanced technology of environmentally friendly adhesive products, provide the market with high-quality adhesive products; Research and development the unique patent technology at the same time, improve product performance and cost advantages, actively participate in international competition, broke the monopoly of the overseas enterprise advantage, in the niche of adhesive material, become the world's top suppliers.
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