Since apple in smartphones after promotion of capacitive touch screen, for the change of the industry is not only a key industry recession, is the adhesive assembly process is a large area of promotion to the intelligent mobile phone manufacturing industry, and gradually replace traditional card buckle nail and the self-contained assembly process.
Information from li xing's market shows that only the smartphone industry currently consumes more than 50 billion yuan worth of functional and structural adhesive materials each year. According to the cost index of hongqing, the production of adhesive materials can save at least $10 billion in the industry cost of China's smart phone industry.
"The industry on the application of smart phone constantly promote the flexible display technology, will be with capacitive touch screen in the application of smart phone, at the same time of constantly improve adhesive assembly process problem, also further increased the adhesive assembly process of the promotion." Guangdong hong qing electronic materials technology co., LTD. (hereinafter referred to as "hong qing) chairman Mr Fang You for mobile news online, said" hong qing since 2015 independent research and development all kinds of high-performance adhesive materials, to force in accelerate the localization of the high-end adhesive materials. Hong qing hopes to propel China's process of OLED display technology, on the adhesive material costs down."
The company is the first manufacturer of adhesive materials and the products of multiple brands in the group, which are recognized by the internationally renowned suppliers of special ionized film materials. But in recent years, hong qing in the field of adhesive materials advocate material also be designated as the smartphone first-line brand suppliers, become a top adhesive material production enterprises in the international market, hong qing is how to do?
Fang You: hong qing has been engaged in adhesive materials and auxiliary materials production experience for many years, through nearly a decade of efforts, hong qing in the tape from type membrane production have made a profound technique and technology of the precipitation, for hong qing into high-end adhesive materials market provides a strong guarantee.
The growth of hongqing is the development of the adhesive industry in mainland China. Chinese adhesive industry officially open markets, mainly in 2003 ~ 2009, in order to meet customer demand, hong holding group co., LTD. Hong Thai is from 2003 began to develop from the type of paper and film paper, up to now, "wong tai" brand from type paper and film paper still marketing throughout the country.
In 2011, we have advanced product research and development center of gravity shifted to display the special mold industry applications such as the material, the protective film on the product, and passed the day in the terminal customer product validation, starting to formal production. Then, we launched the "kang" resistance (" SLK) mold material product brand not only complete the localization process, also with good quality and suitable price, quickly open the global market, to become the United States, European, Japanese important special mold film adhesive materials, as well as the quality of coating materials and auxiliary materials provider.
However, we found that even after more than 10 years of development, the development of domestic adhesive material in China is still lagging behind the demand of the industry. Especially with the explosion of the consumer electronics manufacturing industry in recent years, China's domestic adhesion materials rely heavily on the import situation still not solved.
After learning about the serious shortage of materials in the industry, the group set up hongqing in 2014 to focus on the core technology of glue and set out to develop the green glue formula. After three years of efforts, hong qing finally crack type UV adhesive industry environmental protection glue formula, production process, reaction process technology and the secret code, on glue consistency of product and bond index, are at the top in the global industry.
With the help of more than ten years of technical precipitation and accumulation of experience, hongqing has built up the production line of adhesive materials quickly. At the same time, the quality of the adhesive products produced by honghong is quickly matched with the international first-line brand adhesive enterprises. Once the product is listed, it is recognized and widely adopted by the die-cutting industry and end-brand users.
Mobile newspaper online: what are the main customer groups of hongqing?
Fangyou: hongqing's UV - type environmental adhesive products from 2015, through die-cutting processing enterprises to enter China's first - line mobile phone brands. 2016 hong qing mainly used in LCD display and touch the product sales volume growth, further application on the main board of the conductive adhesive materials, heat conduction glue material products become the main supplier in mainland China market, the customer covers the top ten mobile phone brand enterprises in China.
In 2015, China's domestic panel manufacturers began upgrading their OLED display products, and the demand for high-quality adhesive materials began to increase, and hongqing became the preferred supplier of these enterprises. And flexible OLED display is far more difficult than LCD display processing, has extremely high in dust, anti-static requirements, make the production, when each a smartphone, in the application of high quality adhesive material costs at least more than doubled. Hongqing's UV - type environmental adhesive products for OLED products are fully satisfied with market standards, and customers will know how to choose between the advantages of cost performance and local service.
Mobile news online: what is the strength of hong?
Fang You: in addition to the foregoing core glue formula, production process, reaction process and other technology, can control the product viscosity and consistency of quality and concentration index has reached the industry forefront. Meanwhile, the production, synthesis and reaction process of various adhesive materials independently developed by hongqing have obtained patent authorization. The acquisition of patents, to the foreign market for the product, and to clean up this aspect of patent obstruction, this is also hong qing's important advantages in the market.
In terms of the core technology of the glue adhesive materials, hong qing is committed to in the industry to promote the UV type environmental protection glue, the glue is focused on environmental protection, no solvents hundred solid content, and it is UV light curing, is to save energy. There is no solvent, low flammability, no environmental regulations or restrictions. Type UV glue environmental protection at the same time, the temperature, solvent, and moisture sensitive materials can be used, performance is stable, not yellowing, and can absorb the UV light in the environment, can better protect sensitive components.
Governments around the world are now tightly controlling and reducing the emissions of VOC, and the industry has attracted the attention of the industry as a major emitter of the adhesive industry. Hong qing development by UV type environmental protection glue, fully USES the independent technology production, no VOC emissions in the production process, there will be no have to limit capacity, to control VOC emissions and hence industry shortage problem.
So hong qing UV type environmental protection glue, compared with the traditional glue in the material utilization, production efficiency and product yield are one step ahead, under the same specifications, under the same conditions of use, cost is only one half of the original traditional glue, greatly improved the die cutting industry in China and the terminal market competitiveness.
Hong qing adhesive materials also successfully into OLED display new field in 2015, the expansion of the terminal application to ensure hong qing in the growth process in the future, to have sufficient market space to make hong qing to achieve a better product performance, decrease the cost of the industry of adhesive material used.
Mobile phone online: could you please introduce the future development plan of hong?
Fang You: future hong qing is mainly aimed at the global consumer electronics manufacturers, in the high-end products with waterproof, dustproof shockproof rapid rise trend, continue to push forward with the response to the country of upstream materials's call to invest more in upgrading production equipment, with advanced equipment and technology, to develop the advanced technology of environmentally friendly adhesive products. With years of production experience, the company will launch the products of various types of adhesive products, such as stable quality and excellent performance.
Broke the monopoly of the overseas enterprise advantage on patent at the same time, Europe, America, and Japan to undertake production adhesive products transferred to satisty the need of the mainland China local enterprises, give full play to hong qing in the after-sales service and other aspects of the local advantages, as well as the material, the respect such as logistics cost advantage, better serve the Chinese local companies.
The company will also participate in international competition by offering product performance better than its peers, which will lay a more solid foundation for the future development of hongqing. Hongqing's goal is to become a top global supplier in the area of adhesive materials.
Mobile phone online 2017 mobile phone industry peak BBS -
3D full screen subversion mobile phone industry chain new pattern
Time: May 25, 2017: greater China
BBS background:
With millet 6 release, everybody long-awaited products already face in public, surprisingly, millet MIX has continued full screen products not again, this is why, is a full screen appears no validated by market, and consumers don't pay, or the supply chain is not mature. More and more terminal and the supply chain are drawn to full screen, how will overthrow the new pattern of mobile phone industry chain, for such problems, mobile news online will be held in May, the new 3 d screen comprehensive subversion mobile phone industry chain layout, peak BBS, invited each big coffee industry, technical big coffee to discuss.
BBS highlight 1: is the full screen coming, is it spring or pseudo-rigidity?
High screen size, 3D camera, no border, floating touch, built-in fingerprint, surface display, pressure touch, open hole 3D
BBS highlight 2: what kind of full-screen solution can cause an industry binge?
With the advent of the era of big modules, the transformation and upgrading opportunities of component manufacturers
BBS highlight 3: the latest full-screen technology to break up the big show
Chip: high integration, chip manufacturer against the road
Panel: panel technology complex, COG, COF, FPC another spring
Fingerprint: Underglass towards UnderDisplay，towards indisplay again, What about other fingerprint technologies?
BBS highlight 4: full-screen upstream and downstream industry chain manufacturers party
Full screen + intelligent terminal, full screen + fingerprint, full screen + scheme design, full screen + cover board, full screen + camera,
Full screen + chip, full screen + automation equipment
In the future, we are looking forward to the hero and hero of the road, and the industry has gathered together to discuss the development of the comprehensive screen
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